There is and will continue to be for many years a debate about the effects of virtual and augmented reality in our society . Sometimes it is seen as a threat and sometimes as an opportunity.

Virtual and augmented realities can help people connect with each other, improve their communication skills, and provide the user with an amazing and detailed experience that any previously known device could not. Obviously this has an impact on society, but what exactly?

How are virtual and augmented reality changing the world?

For anyone who uses a mobile device on a daily basis, augmented and virtual reality will definitely change a lot. Among other things, it will allow consumers to experience a different reality based on personal needs and desires.

Furthermore, it will change the way users engage and expand the capabilities of businesses to interact with users . These technologies present endless possibilities and when combined with a mobile device, they are very powerful.

Augmented and virtual realities will have a great impact in the fields of marketing and advertising. The new mobile applications that are being developed will offer facial recognition software that will gain momentum very quickly . The automotive world is also preparing for a big change. For drivers and passengers, the navigation system will be integrated into their mobile phones. And automakers already have virtual reality-enabled windshields in progress. The objective is that they allow the driver to navigate without taking his eyes off the road.

In short, the impacts of virtual and augmented realities are infinite and will affect all fields and industries . They will be used by everyone, including professionals and consumers. They will also become a key tool for educational purposes in classrooms around the world.

Do virtual and augmented reality affect social relationships?

With growing concern about how digital technologies affect personal relationships, it is assumed that the advent of virtual and augmented reality could make things even worse. But is that perception correct?

On the one hand, it is undeniable that telephones, social networks and online communities push people into online interaction, diluting face-to-face human interaction little by little. However, virtual and augmented reality do not have to have the same effect. What’s interesting about these technologies is that they can be so real that they create new social interactions . Face to face, interactive, multichannel and in real time. In addition, they propose new challenges for the current way of relating, much simpler in relation to the possibilities offered by virtual and augmented reality.

In virtual environments, people feel and act differently from reality . They may act less responsibly, as their behaviors have less of a real impact. On the other hand, they can act more confidently due to the same reason. They may feel mentally uncomfortable because they are unfamiliar with the situation. Or they may also experience positive feelings that they would probably never get in reality.

The possibilities are endless and we will continue to discover them over time.