CASESTUDY: CORNERSTONE - EBENEZER CHURCH, CARDIFF
Judith Petersen of Petersen Williams Architects, a successful and well established architectural practice based in South Wales, approached Do Digital Realities (DDR) during the summer with the prospect of working on an exciting project located within the heart of Cardiff.
“Our client has been asked by the proposed tenant to obtain some 3d visuals for the purpose of marketing the venue ahead of the refurbishment works being completed” Judith Peterson, Peterson Williams Architects, June 2015
Currently a disused building located in Cardiff city centre, Ebenezer Chapel in Charles Street was built in 1855 with ballast from coal ships returning from the Middle East and opened as a congregational church. It was hoped that a grant to fund the restoration can bring the Chapel back to life. A sum of over £1m from the Heritage Lottery Grant, the largest sum to date awarded to the Catholic Church in Wales, will transform the Grade II listed building back to it’s former glory.
Above: Christian Brown OBE of LSPBR
Consult, visualise and inspire. Three simple words Do Digital Realities abide to.
Firstly we consider the commercial benefits to be gained from the latest technologies and applications and develop an effective 3D strategy tailored to the project. Secondly, we carefully select the cutting-edge 3D tools required to visualise, promote and demonstrate the 3D project. Finally, DDR brings your concept, product or design to life!
After establishing what was required by discussing DDR’s range of 3D tools available it was agreed that the project should move forward based on producing photorealistic visuals, with the option of an animated walkthrough, should this be required at a later date.
Thanks to DDR’s wide skillset our Imaginarians, using a combination of Autodesk Revit and 3D Studio Max, were able to efficiently and accurately model the building based on the architect's plans. Early draft visuals were then provided to all those involved illustrating the specified views and content. Our proven method of supplying early draft visuals within the project infancy allows all those involved to give DDR feedback and insure the project progresses with limited complications and ultimate efficiency.
Using the information provided and following a structured process the design and the visuals evolved with ever increasing detail and realism. As the project, or indeed any project, reached the penultimate stage DDR invited all those involved for final feedback before committing to render on our own render farm utilising some of the best technology and power available.
Above: Just a few of the external CGI's
Above: Internal CGI's
The project required Do Digital Realities to work with some fantastic individuals and companies along with Peterson Williams Architects. Christian Brown OBE of LSPBR who ran the development and Carys Berrow of Momentum®, who specialise in specifying and supplying contemporary furniture and lighting. Working closely with all individuals involved to carefully develop the design and visuals, DDR were able to clarify the best areas within the building for the visuals, based on our extensive knowledge and experience.
During these collaborative exercises the visuals quickly developed and fast become a digital reality, whilst allowing all those involved to see the project evolve and help DDR create a fantastic 3D story.
The final visuals were provided on time and within a 21 day period proving once again Do Digital Realities have the skills, tools and technology to produce some of the best 3D artwork. The project was a terrific example of a successful 3D strategy involving DDR in the early stages and allowing us to work with the client to achieve staggering results.
Working on a project within 15 minutes of our office and with such potential was an opportunity too good to miss! We’re extremely happy with the final results and are delighted to be able to share this with you. We would like to mention in particular Hywel Glynn-Jones (Account Manager) and James Leonard (3D co-ordinator). Both were instrumental in delivering this outstanding project.
'Petersen Williams architects were very impressed with the way in which Hywel and his creative team at Do digital realities quickly understood our design intent.They created realistic images that incorporated all of our requirements and responded positively to client feedback undertaking revisions promptly. We were extremely pleased with the end result and would definitely recommend them to others requiring this service.’ Judith Petersen, Petersen Williams Architects
“It has been a pleasure to collaborate with Do Digital Realities on this Cornerstone regeneration project at the historic Ebenezer Chapel in Cardiff. Their work impressed both the architect and Momentum, supporting the scheme and the furniture designs selected. Their skills allowed the customer to envision my layout and furniture concepts as a completed detailed design and brought them to life. I really look forward to working with them again soon.” Carys Berrow, Momentum
"I would like to express my thanks for all your teams hard work on my project. Your teams energy enthusiasm and fast working made the experience a wholly positive one. The clients loved the visuals you produced and it made explaining the project to the public so much easier. I would have no hesitation in recommending your firm to others for the service and high quality work you produce." Christian Brown OBE, Project Manager Cornerstone