The IMAGINARIANS are a useful tool if you know how to look after them. With this in mind we thought we'd show you how to work with your IMAGINARIAN ensuring your project is delivered flawlessly.
As a group of 3D artists we have worked extremely hard to develop an effective way of producing great and inspirational CGI's. We have cultivated a slick team of IMAGINARIANS who are very highly skilled and motivated. Creating a respectful working relationship with the IMAGINARIANS, not only ensure the end results are perfect but also allows both parties to enjoy the process. Over the past ten years we have worked with hundreds of designers, architects etc. and we've learnt a lot.
We believe that our systems will inspire you. So here's a guide to our processes and systems.



*At this point there should be no more structural changes.
**see our guide to marking up visuals
***Large imagery (A1) needs to time to render so always factor in a minimum of 6 hours


No.1 Understanding the brief

For a project to run smoothly we ask for an open and honest dialogue. The first stage for any project is to establish the deliverables and the deadlines. These are the two most important factors. Both of these are instrumental in establishing how the project will unfold. Given the ideal circumstances, here's what you should be sending us.
Signed off space plans (RCP, flooring layouts and elevations), site photography, camera angles and positions as well as specifications (bespoke joinery drawings, supporting SketchUp models or other 3D models). Any changes to these key elements from this point may have a knock on effect which can hinder the IMAGINARIAN’s ability to deliver quality.
On a general note, keep your e-mails to a minimum - consolidation is the key. Keep your updates and messages simple and to the point. It helps us and keeps us working effectively.

No.2 Revit

Revit has become a fundamental factor within our work flow. It's a great tool and is very intelligent. We use Revit to establish the the following: architecture, fixed detailing, lighting, flooring and joinery. Other ancillary items like furniture will be added later. The IMAGINARIANS will send you black and white views, see below.

No.3 Sign off the white models

When the deadlines are tight, sticking to these processes are critical. It allows the IMAGINARIANS to concentrate on moving forward. Some of the elements at this point are maybe generic, these are used as reference and anchor points.
.No.4 Light, texture and populate

Now that the the Revit model has been signed of it's time for the lead visualiser to take over. From this point onwards the lead visualiser will be using their skills to light, texture and populate the scene. Using the camera points established in the Revit models. At this point you can still refine the views and minor details. Throughout this process we ask for common sense and fair play. We work hard to accommodate your requirements and our best work is built on mutual respect.

No. 5 1st Draft renders sent out

This is your first chance to see how your design is looking and you can take the time to understand what we've sent. Now the process of development can continue. How we receive your observations and mark ups is very important. Keep the information simple and easy to understand. It might seem obvious but make sure we can read your hand writing. Any supporting images and your description should coincide with the numbers on your mark ups.

No. 6 2nd set of drafts

If things are going to plan we should be nearly there. Make sure all decision makers and 3rd parties are involved. Ask them to add their comments early in the process.
No. 7 3rd set for renders.

We usually allow for 3 no. set of revisions. This should be enough, however we understand that things may need more work. If things change then we may ask for an extension to the deadline etc.
No. 8 The work is signed off

Our render farm kicks into action, remember the larger the image the longer the render time. Typically allow 6 hours for an A1.

No. 9 Post Production

At this point we may tweak the lighting and image contrast, add silhouettes and refine the colour. This doesn't take long but adds to the process. We use many additional passes to enhance the visual.

The final image...


  • Make sure we have enough information to start
  • The details are signed off ready to go
  • Keep to the agreed plan
  • Respond quickly
  • Keep things simple, easy to understand
  • Highlight changes to deadlines and views as soon as possible
All we want to do is create great work. Get to know your IMAGINARIAN and they will look after you.


We're very proud of our 121 suite. For the best results why not sit with the IMAGINARIANS. You can then fully explore the possibilities of your model. Let's tweak the angle. Let's try it a different colour. The chance to hold an intensive 3D session on your project can be truly liberating. We invite your team to join us for a fully comprehensive experience.