BOF, a furniture company that provides office solutions for workplace environments, commissioned DO DIGITAL REALITIES to provide a series of 3D images to promote their product range. We kicked off with a 3D Discovery Workshop to understand the business goals, identify the 3D tools, technologies and applications and agree a 3D strategy to inspire customers and drive sales.
We worked together in the IMAGINARIUM - our custom-designed studio – and left at the end of day with a detailed brief and a strong motivation to build 3D models and CGI visualisations of the inspiring furniture collection. A sophisticated and well engineered chair – the Stretto – immediately impressed the team with its’ good looks and understated charm.
In fact, the IMAGINARIANS were so taken with the design that they went ahead and produced a superb 3D print too. At a scale of 1:5 we relished the opportunity to hold this perfect scale model! The 3D image demonstrates the level of detail we can add to give our CGI visuals and models a far greater impact. The next step is to develop a 3D online viewer for BOF customers to fully explore and appreciate the aesthetic and build quality of the Stretto and, at the same time, to develop BIM ready Revit families for architects and workplace designers.
WHAT WE DID
As more and more companies utilise 3D, it's time to stand out from the crowd. We believe augmented reality will let you do this, bringing still images to life! You can scan in your presentation board and watch your images come to life. We currently use regularly available apps to access the content, which can be freely downloaded from iTunes etc. Its easy to use and the possibilities are endless!
QR Codes can be created and used to launch applications like our 360 panoramic tours. Operational videos for furniture can be launched from your product boards. These are just a few ideas, we are positive once you embrace the technology, you won't look back. AR allows you to see design concepts in full 3D using just your mobile device and a marker.
MODELS & SHARING
Not all 3D models are the same. Each application requires a tailored model to suit the particular use. It's all about the polygons! Photorealistic CGI requires highly complex models with attention to detail being the key. We add the detail. Need stitching? Let us get up close and personal and show you.Models - The demand for 3D models is higher than ever. Don't get left behind. If your product isn't available in 3D in some instances you won't be visualised or specified. Our visuals are a precise interpretation of the design concept and are used to sell. It's safe to say making your 3D models accessible for all applications and software is vital.
Sharing - We believe in making your 3D collateral accessible and sharing your models on-line is very easy. Embed the model into your website and share it with the rest of your suppliers. It's a great tool for us to help you develop your own models. We send you a link to view the model as it progresses, give it a spin and explore the model. The great thing about this tool is it's available on your mobile device, tablet and desktop. View it through your web browser.
"Our team has worked with the best furniture designers and distributors in the country"