Thinking Works began in 1984 as the first designer and manufacturer of height-adjustable desks in Australia. They quickly established themselves as the commercial furniture company who combined exceptional quality with ingenious creativity.
We have worked with them to develop photo-real CGI imagery to showcase their products in-line with their new brand identity for the launch of their new website. In order to create imagery that seamlessly matched existing product photography, we developed a whole new workflow - digital photo-shoots.
"Do Digital Realities were the ideal company to partner with to create 3D collateral for the launch of our new brand and website."
WHAT WE DID
Walk-through's - A natural progression for CGI stills and your architectural models, and a very effective tool. Let your customers sit back and enjoy the show. Promotional Video - Traditionally walk-through's follow a path, which can sometimes include parts of the model which aren't appropriate, for example a long corridor. So why show these? Why not consider a series of well timed cuts, pans, sweeps, turns and reveals. Get the to the good bits and cut out the rest. Product animations - Build a teaser campaign. A five second clip can then follow up with the full animation. Use close up shots and intriguing reveals. Another great way to exploit your 3D model.
CGI is the most common form of 3D and has been the foundation of our success. Our ultimate goal is to produce images that are photo-realistic. It's fair to say you can't trust a picture, is it real? It's hard to tell. This type of imagery can replace the need for traditional photo-shoots. No need for expensive venues with limited time-scales and high rental costs. Place your product in any setting, change the lighting conditions and try endless colour and finish variations. This is a very powerful and flexible form of 3D....
"Whilst they worked in the UK, we slept in Australia – their customer service and quick turn-arounds have enabled us to meet our deadlines and demand for curious furniture."