A LETTER TO ALL
Do Digital Realities is ten years old and we would like to thank you all for your support. Ten years, a milestone that the IMAGINARIANS are very proud of. It’s been an amazing journey and I'm personally looking forward to celebrating 2017 in style. We’re planning four exciting events this year - every three months we’re going to do something special.
From an evening of drinks with our clients to who knows what?! Watch this space and we’ll update you soon. The most important thing, we want to enjoy ourselves reminiscing over the past ten years and begin planning for the future.
Party time, 10 years celebration. First of many! Drink up #pixelsweat
A PERSONAL JOURNEY
Highs and lows - over the past ten years I'm pleased to say there have been considerably more highs than lows. I would like to share the thoughts that have shaped our business. I have always wanted to run my own company. The past ten years have been truly amazing. In all that time, I have never not wanted to go to work. I love running Do Digital, walking into a packed studio and watching my guys always makes me smile. I always take time to reflect and appreciate what we have created. Since day one I have worked tirelessly to create an exciting and dynamic company and I think it’s safe to say we have done exactly that.
The re-brand, recruitment and our unique approach to all things 3D has allowed us to reach new heights. We have big plans and we can’t wait to share them with you. Our client base has developed and we’re engaging with more prestigious brands. I have learnt so much, our technical knowledge combined with our commercial awareness is unrivalled. We’re now an award-winning company and we look forward to using this new-found success and inspiring our staff and customers.
This has been the hardest and most challenging part of running a business. Understanding that not everyone shares your dream and has your level of commitment.
"Why should they? They only work for you. It’s not their business.
Sound advice from my closest friends and colleagues. I’ve learnt to try and nurture the very best talent and try to inspire the rest to follow. Not always with success I must add. Gut instinct and experience has helped and as I grow older my ability to judge and evaluate situations has improved.
I now spot cracks sooner and act quickly to address them. I have learnt to trust my staff, within certain parameters of course. Make them feel part of the company’s development. Share the success and celebrate together. Understand that staff will leave and don’t take it personally. Don’t be afraid and know that people will let you down and copy your business model when they leave. Customers are not your best friends. Some are friends but business is business they will move on looking for alternative suppliers. Some will leave to save a few pennies, but most of them will come back to you in my experience.
When your staff leave, work hard to fill the void. Reassure your suppliers that it won't affect your work and service. Tell them your plans and how you intend to deliver. One of the hardest things to deal with is legacy from past staff. Even though they leave the company's reputation can still be tarnished. They leave and set up as a direct competitor with a clean slate full of promises as you struggle to brush off their effects of leaving.
Stay true to your beliefs and rise above it. I've got high expectations for my company and I can honestly say I have never let them slip. Yes sometimes things do not go to plan. I believe I've learnt that all you can do is try your best. When you have great staff look after them. Invest in them and their skills. Let them grow. Keep nurturing talent and always have a steady stream of potential staff members. We have created the Do Academy to make this a reality, teaching the skills required to be an IMAGINARIAN.
Don’t look at other people's work too much and worry that yours isn’t as good as theirs. Projects online never come with a caveat. How long did this take? Personal portfolio projects take months to create. The commercial realities we face every day rarely allow you to indulge yourself creating truly inspirational work. It’s all about balance. There are many factors which need to be considered when delivering work. A great IMAGINARIAN has many qualities. Getting the balance between quality, service and delivery. These skills are never illustrated in an image, animation or project. Invest in people, train them and share the knowledge. I used to be precious with our skills, but as the internet has developed the ability to learn online has made this readily available.