WORKING WITH THE PATTERNISTAS
Patternistas, a creative studio working with clients who like to break away from the bland and create patterned products and eye-popping, decorative interiors that stimulate the senses and put smiles on faces - this opening line is taken from their website, and we have to agree.
To produce a series of 3d visuals to illustrate the latest and greatest patterns for Panaz.
Pattern designers for a range of contract surface coverings suitable for workplace, hospitality and healthcare interiors. Our designs end up on a range of products including; fabrics, ceramic tiles, wallpaper, rugs, lighting, acoustics and manifestation. It’s essential that our new product ranges are brought to market with high quality images that help inspire interior designers and specifiers to include them in their schemes. Digital renders are a way of achieving this at an early stage of the products development when photography is not an option. Working with Do Digital Realities has always been a pleasure; their listening ears, attention to detail and speed of turnaround, combined with their wit and charm (and we’re not joking) make them the perfect 'go to' people for 3D renders that speak to our discerning, design-led target audience.
Patternistas for Panaz fabrics
When our fabric collection for Panaz launched recently an important part of the marketing was showing chairs upholstered with the different patterns and colour ways. We didn’t want to align ourselves with any particular chair manufacturer and so we chose to use classic Robin Day 658 chairs from the 1950's, which we love but are no longer in production. Do have the skill set to create models of the chairs from scratch and then tweak the finer details, such as scale. colour and surface texture.
As a separate message we wanted to encourage architects and interior designers to give dull workspaces an uplift by specifying patterned fabric on task chairs, rather than the usual plains. Do created an excellent set of renders imagining our fabrics on a range of task chairs by the key brands in workplace design; Interstuhl, Orangebox, Eames from Vitra, Hands and Herman Miller. It was a particularly cost-effective option, as the models were already in existence, but again the team’s attention to detail and work ethic ensured that we were able to present photographic quality images to the market.
Patternistas for Rug Couture
We launched a range of hand-made rugs for Rug Couture at the Decorex exhibition in September this year. Do Digital’s Realities experience of interior designs as well as their imaginative 3D rendering skills helped us to create exactly the interior space we wanted to show off one of the designs before we had a finished rug to photograph. At the same time their flexibility enabled us to add in one of our patterned Robin Day 658 chairs along with one of our new wallpapers to complete the environment.
Without the wizardry of the IMAGINARIANS we’d have to delay marketing until the product was delivered to us, spend hours in a photographers studio or scout a location and hire a venue.